Survey development and analysis
Posted on 14. Oct, 2009 by roxanne in Technical Writing, Writing
Recently I conducted a survey of middle-aged women to determine some of their preferences when using online resources. The results were an interesting array of information that was compiled and analyzed using both qualitative and quantitative methods.
Abstract of the analysis: A recent survey asked women (and a few men) about their preferences when considering what they would expect on a website focused on the needs of middle-aged women in an online world. Respondents were queried on their feature preferences, terminology that applied to women of middle age, and some tag-line considerations for a fictitious website that would focus on women nearly or at middle age. Of the 98 who began the survey, 83.7% completed all, or most, of the survey questions.
Download: Full report of survey results
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